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| The reason you want to incorporate what professional bettors are doing into your line-making process is because, if they ever discover a form of betting "Holy Grail," perhaps some master computer program, then whatever they are getting from their
 statistical analysis is going to show up in your line. So the door will be closed on them eventually. That's why there is no
 such thing as the Holy Grail for beating professional sports; not only are sports volatile and changing all the time but
 oddsmakers are incorporating what the serious money is doing into our analysis, so even if we don't know why they like a team
 or they don't like a team, it's going to end up in our ratings.
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